Search Engine Optimization is often simply referred to using the acronym SEO and is a well-known tool for increasing traffic to a website. The process of using search engine optimization is not overly difficult and the effects can be proudly lasting. Search engine optimization is most often used as a means to increase rankings in search engines.
Search engines use a specific algorithm in order to decide what they will display when something is searched. Examples of search engines include Google and Bing. When you go to one of these search engine websites, you will type in your question in the search bar. The engine will then use key words from your question in order to display results that the engine believes best match what you are looking for. These top results all fit a certain formula including how often they are visited, if they have the key words you are looking for and other important factors.
A website developer or content writer can take certain steps to ensure that posts are "SEO friendly". The term "SEO friendly" means that they fit the criteria of what search engines are looking for when they decide to display your post. Some of these criteria include how often the key word is used in the post and where it is used in the post. A search engine wants a key word to be used a specific number of times that is not too high or too low (usually around 3 times in a five-hundred word post). The search engine is also looking for key words to be evenly distributed throughout the post. Key words should not be front loaded (meaning all in the introduction paragraph), should not be back loaded (meaning all in the concluding paragraph) and should not appear all together throughout the post. A good rule of thumb is to use the keyword in each paragraph as well as once in the title.
For someone that is looking to build a website that is popular with search engines, search engine optimization is a popular tool that can yield high results when properly utilized.
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